| 问道武当仙山,探秘桃花真源(上)——关于十堰生态文化旅游发展的几点思考 |
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| 引用本文： | 田运科,李垣璋,燕嬿.问道武当仙山,探秘桃花真源(上)——关于十堰生态文化旅游发展的几点思考[J].十堰职业技术学院学报,2013(6):25-36. |
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| 作者姓名： | 田运科 李垣璋 燕嬿 |
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| 作者单位： | [1]湖北工业职业技术学院电子工程系 [2]湖北工业职业技术学院科研处 [3]湖北工业职业技术学院离退休教工服务中心,十堰442000 |
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| 基金项目： | 湖北工业职业技术学院2013年重点科研项目“十堰生态旅游资源整合与核心品牌塑造策略研究”（2013IKA04）. |
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| 摘 要： | 近年来十堰旅游产业发展迅速,但也存在武当一山独秀、特色彰显不够、整合联动不够、进出不够快捷等隐忧。根据"满天繁星不如一轮明月"的旅游景区开发特点,文章提出打造"武当山"、"桃花源"两大核心旅游品牌,用以整合十堰旅游资源形成两大旅游圈,并就挖掘生态文化资源、彰显景区特色、创建自驾游示范区等方面进行了粗略探讨。本篇主要从打造道教文化、太极文化、汉水文化等核心旅游产品,和郧阳文化、东风文化、七夕文化等特色旅游产品方面阐述了武当山太极养生旅游圈的开发设想。
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| 关 键 词： | 生态文化旅游 武当山 桃花源 旅游开发 旅游品牌 |
Thought on Shiyan Ecological and Cultural Tourism Development --Based on Wudang Mountain and Peach Garden |
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| TIAN Yun-ke,LI Yuan-zhang,YAN.Thought on Shiyan Ecological and Cultural Tourism Development --Based on Wudang Mountain and Peach Garden[J].Journal of Shiyan Technical Institute,2013(6):25-36. |
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| Authors: | TIAN Yun-ke LI Yuan-zhang YAN |
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| Institution: | Yah ( 1. Dept. of Electronic Engineering; 2. Division of Scientific Research ; 3. Retirees Service Center, Hubei Industrial Polytechnic, Shiyan 442000, China) |
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| Abstract: | Shiyan tourism industry is developing rapidly in recent years, but there still exist worries about Wudang Mountain on its obscure characteristics and inconvenient transportation. Based on ＂highlighting the focus＂ strategy in tourism development, this arti- cle proposes to create two core tourism brands, namely Wudang Mountain and Peach Garden, so as to integrate tourism resources in the formation of two local tourism circles and tap the ecological and cultural resources, highlight seenie features and create self-driv-ing travelling area, etc. This article also discusses how to develop heahhcare tourism circle of Wudang Mountain and Taichi Lake on creating tourism products about Taoist culture, Taichi culture, Han River culture, Yunyang culture, Dongfeng culture and Chinese Valentine＇ s Day culture. |
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| Keywords: | Ecological and cultural tourism Wudang Mountain Peach Garden tourism development tourism brand |
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