| 项目教学与案例教学在广告专业教学中的混搭运用 |
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| 引用本文： | 晏菁,梅健,严亚.项目教学与案例教学在广告专业教学中的混搭运用[J].重庆教育学院学报,2011,24(5):135-137. |
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| 作者姓名： | 晏菁 梅健 严亚 |
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| 作者单位： | 重庆教育学院文学与传媒系,重庆,400067 |
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| 基金项目： | 重庆市教委高等教育教学改革研究项目《创新广告专业教学实训实作体系研究》的阶段性成果 项目编号 |
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| 摘 要： | 项目教学与案例教学都是在广告专业教学中被重点采用的教学理念。本文介绍了项目教学与案例教学两种教学理念在教学内容、教学材料、教学方法、教学模式、教学理念方面的混搭运用。
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| 关 键 词： | 项目教学 案例教学 广告专业 混搭运用 |
Mixed use of project teaching and case teaching in the Advertisement Specialty |
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| YAN Jing,MEI Jian,YAN Ya.Mixed use of project teaching and case teaching in the Advertisement Specialty[J].Journal of Chongqing College of Education,2011,24(5):135-137. |
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| Authors: | YAN Jing MEI Jian YAN Ya |
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| Institution: | YAN Jing,MEI Jian,YAN Ya(Literature and Media Department,Chongqing Education College,Chongqing 400067,China) |
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| Abstract: | Both project teaching and case teaching are the important teaching ideas adopted in the Advertisement Specialty.This thesis introduces the mixed use of the two ideas in the aspects of teaching content,teaching material,teaching methods and teaching mode. |
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| Keywords: | project teaching case teaching Advertisement Specialty mixed use |
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