| 陕西长青-华阳生态旅游区市场调查与对策研究 |
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| 引用本文： | 何红.陕西长青-华阳生态旅游区市场调查与对策研究[J].襄樊学院学报,2010,31(8):59-62,67. |
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| 作者姓名： | 何红 |
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| 作者单位： | 陕西理工学院,历史文化系,陕西,汉中,723000 |
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| 基金项目： | 陕西省哲学社会科学基金 |
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| 摘 要： | 以汉中长青生态旅游区旅游市场的问卷调查为基础,针对长青生态旅游市场需求的现状和潜在旅游者的基本特征、消费能力等,指出近期生态旅游市场的大众倾向性,提出坚持以市场为导向的生态旅游开发观念,开发具有特色的、专项性的生态旅游产品.同时针对目标市场加强营销力度,提高产品的知名度,以期对生态旅游目的地市场营销和生态旅游的开发提供必要的依据.
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| 关 键 词： | 汉中 生态旅游 生态旅游市场 长青生态旅游区 |
Survey on Changqing-Huayang Eco-tourism Resort (Shaanxi) and Countermeasures |
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| HE Hong.Survey on Changqing-Huayang Eco-tourism Resort (Shaanxi) and Countermeasures[J].Journal of Xiangfan University,2010,31(8):59-62,67. |
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| Authors: | HE Hong |
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| Institution: | HE Hong(Department of History and Culture,Shaanxi University of Technology,Hanzhong 723000,China) |
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| Abstract: | Based on the market survey and analysis on Changqing-Huayang eco-tourism resort,this paper summarizes the demand situation and the characteristics of eco-tourism,points out the mass tendency of the eco-tourism markets currently.Then,the paper puts forward countermeasures that eco-tourism development must be guided by the market,eco-tourism market cultivation must be strengthened,to be specific,developing special eco-tourism products and improving popularity of Changqing-Huayang ecotourism Resort. |
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| Keywords: | Hanzhong in Shaanxi Eco-tourism Eco-tourism market Changqing-Huayang eco-tourism resort |
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