| 基于读者信息行为分析的高校图书馆用户关系管理策略 |
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| 引用本文： | 叶晓慧.基于读者信息行为分析的高校图书馆用户关系管理策略[J].现代情报,2010,30(3):132-134,138. |
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| 作者姓名： | 叶晓慧 |
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| 作者单位： | 重庆师范大学图书馆,重庆,400047 |
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| 摘 要： | 从分析读者信息行为入手,探讨高校图书馆实施用户关系管理的策略。以用户基本数据为依据,数据挖掘技术为手段,使图书馆员服务理念不断更新,进而获取学生读者信息行为特征和规律,开发更多的潜在用户,从根本上提升图书馆服务效益。
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| 关 键 词： | 信息行为 高校图书馆 用户关系管理 数据挖掘 信息需求 |
Consumer Relation Management Strategies in the University Library Based on the Analysis of Reader Information Behavior |
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| Authors: | Ye Xiaohui |
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| Institution: | Library, Chongqing Normal University, Chongqing 400047, China |
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| Abstract: | Based on the analysis of reader information behavior, this paper probed university library strategies to develop the consumer relation management. According to the consumer elemental data, it will constantly update the hbrarian＇s ideology with the help of data mining. Moreover, acquiring the distinctions and rules from the student reader information behavior, it is able to appeal more potential consumers and fundamentally increase the efficiency of library service. |
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| Keywords: | information behavior university library consumer relation management data mining information needs |
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