| 基于模糊聚类的产品定制与顾客满意度分析 |
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| 引用本文： | 李卫红,白杨.基于模糊聚类的产品定制与顾客满意度分析[J].科技管理研究,2010,30(14). |
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| 作者姓名： | 李卫红 白杨 |
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| 作者单位： | 1. 南京审计学院信息科学学院,江苏南京,210029
2. 南京航空航天大学民航学院,江苏南京,210016 |
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| 摘 要： | 鉴于我国企业定制能力有限的实际情况,针对企业面对重要程度不同的顾客个性化需求,应用模糊ISODATA聚类法提出了企业的定制产出模型;然后,构造了衡量顾客满意度的函数,并通过一个实例说明该方法的有效性,为企业实施产品定制策略提供了参考依据.
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| 关 键 词： | 模糊ISODATA聚类法 产品定制 顾客满意度 |
Analysis of Production Customization and Customer Satisfaction Based on Fuzzy Cluster Method |
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| LI Weihong,BAI Yang.Analysis of Production Customization and Customer Satisfaction Based on Fuzzy Cluster Method[J].Science and Technology Management Research,2010,30(14). |
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| Authors: | LI Weihong BAI Yang |
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| Institution: | LI Weihong1,BAI Yang2 (1.School of Information Science,Nanjing Audit University,Nanjing 210029,Jiangsu,2.School of Civil Aviation,Nanjing University of Aeronautics& Astronautics,Nanjing 210016,Jiangsu) |
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| Abstract: | According to the fact that the customization ability of home enterprises is limited,this paper,based on fuzzy ISODATA method,obtains the flexible outputs when these enterprises face the customization demands of customers according to different importance.Then,a function that can measure customer's satisfaction is constructed.And a method is illustrated valid by a case study which can be the reference to those enterprises who want to implement production customization strategy. |
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| Keywords: | fuzzy ISODATA cluster method production customization customer satisfaction |
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