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新媒体环境下高校宣传思想工作的价值追求
引用本文:曾德生,李明文.新媒体环境下高校宣传思想工作的价值追求[J].江西教育学院学报,2013(6):54-58.
作者姓名:曾德生  李明文
作者单位:景德镇陶瓷学院,江西景德镇333403
基金项目:2011年度教育部人文社会科学研究项目,编号:11JDSZ2029;江西省社会科学“十二五”(2011年)规划项目,编号:11JY26.
摘    要:新媒体的发展,改变和影响着人们的思维、工作、生活方式。给新时期高校宣传思想工作带来了新的机遇和挑战。如何抓住机遇、应对挑战,使学校“立”起来、“正”起来、“和”起来、“厚”起来、“活”起来,是高校宣传工作者共同面临的新课题和新使命。

关 键 词:新媒体  高校宣传  价值追求  改革创新

On the Pursuit of Value of Propaganda and Ideological Work in Universities in the New Media Environment
ZENG De-sheng,LI Ming-wen.On the Pursuit of Value of Propaganda and Ideological Work in Universities in the New Media Environment[J].Journal of Jiangxi Institute of Education,2013(6):54-58.
Authors:ZENG De-sheng  LI Ming-wen
Institution:(Jingdezhen Ceramic Institute, Jingdezhen 333403, China)
Abstract:The development of new media changes and affects people' s thinking,work and lifestyle,on the other hand it brings new opportunities and challenges for propaganda and ideological work in universities in the new era. How to seize op- portunities, face challenges, consolidate the ideological front, spread the spirit of time, correctly guide public opinion, inherit university culture, make the university "stand upright harmony thick alive", has become a new subject and mis- sion faced by university propaganda workers.
Keywords:new media  propaganda in universities  the pursuit of value  reform and innovation
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