| 现代奥运报道对奥林匹克精神的异化与背离 |
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| 引用本文： | 万晓红.现代奥运报道对奥林匹克精神的异化与背离[J].武汉体育学院学报,2007,41(6):29-32. |
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| 作者姓名： | 万晓红 |
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| 作者单位： | 武汉体育学院,体育新闻与外语系,湖北,武汉,430079 |
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| 摘 要： | 奥运会报道历来被称为“奥运第二战场”,全世界数十亿公众都是通过媒体来了解奥运会。从某种角度来说,历届奥运会都是“媒体制造”,但媒介奥运与真实的奥运之间存在着一定的距离。现代奥运报道对奥林匹克精神的异化与背离主要表现在以下几点:狭隘的民族主义和强烈的政治化倾向,与奥林匹克的和平精神背离,金牌至上、总以成败论英雄与奥林匹克的参与精神相悖,商业气息严重与奥林匹克公正精神背离。构建奥运与媒体的和谐关系,回归奥林匹克精神本质是应对之策。
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| 关 键 词： | 奥运报道 奥林匹克精神 受众 异化与背离 |
| 文章编号： | 1000-520X（2007）06-0029-04 |
| 修稿时间： | 2007-01-16 |
Al ienation and deviation of Olympic reports from Olympic spirit |
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| WAN Xiao-hong.Al ienation and deviation of Olympic reports from Olympic spirit[J].Journal of Wuhan Institute of Physical Education,2007,41(6):29-32. |
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| Authors: | WAN Xiao-hong |
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| Abstract: | The Olympic reports are referred as "the second field of the Olympic Games" because it is through the media that billions of people around the world know about the Olympic Games.It can be said that the Olympic Games have been made by the media in a way.However,the Olympic Games reported by the media are not exactly the same as the real Olympic Games.The alienation and deviation of the Olympic reports from the Olympic spirit can be seen in narrow nationalism,strong political tendency,gold medal as the first policy,the going from the Olympic ideal of participation by deciding the winners through success and failure,the deviation from the Olympic spirit of fair play through overcommercialization.Therefore,the establishment of harmonious relationship between the Olympic Games and the media and the going back of the Olympic spirit is urgent. |
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| Keywords: | Olympic report Olympic spirit audience alienation and deviation |
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