| 论新世纪广告人的专业素质 |
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| 引用本文： | 俞雯,文静.论新世纪广告人的专业素质[J].贵阳金筑大学学报,2004(4):10-13. |
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| 作者姓名： | 俞雯 文静 |
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| 作者单位： | 贵阳金筑大学 贵州贵阳550005
(俞雯)，贵阳金筑大学 贵州贵阳550005(文静) |
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| 摘 要： | 中国加入WTO后，中国广告业进入了一个新的快速发展时期，而广告人的素质却成了影响中国广告整体水平的一大瓶颈性问题。通过对广告行业的发展趋势和广告从业人员的素质现状的探讨，指出今后广告人应具备的专业素质。
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| 关 键 词： | 中国 广告人 广告从业人员 广告行业 广告业 瓶颈 加入WTO 专业素质 人的素质 时期 |
The Professional Quality of an Advertiser in the New Century |
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| Yu Wen Wen Jin.The Professional Quality of an Advertiser in the New Century[J].Journal of Jinzhu University of Guiyang,2004(4):10-13. |
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| Authors: | Yu Wen Wen Jin |
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| Abstract: | After China's Admission to the WTO, the advertising industry in China has entered a rapidly developing period while the quality of advertisers has affected its standard in a whole. By dicussing the developing trend of the advertising industry and the present professional quality of the advertisers, the paper has pointed out the professional quality an advertiser is supposed to have in the future. |
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| Keywords: | advertising industry advertiser professional quality |
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