| 交通广播节目的“生活化”主持言语 |
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| 引用本文： | 李贞.交通广播节目的“生活化”主持言语[J].台州学院学报,2013(5):42-45. |
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| 作者姓名： | 李贞 |
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| 作者单位： | 浙江传媒学院播音主持艺术学院,浙江杭州310018 |
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| 基金项目： | 本文为2011年浙江省语言文字“十二五”科研规划立项课题《交通广播语言问题及对策研究》（ZY2011C48）的研究成果. |
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| 摘 要： | “生活化”主持言语是当今交通广播节目主持中具有日常生活口语色彩的言语表达方式，其主要特征表现为：生活化的言语氛围；聊天式的语用样态；众语喧哗的呈现方式等。这种主持言语样态在一定程度上彰显出积极、正面的传播功能，获得了很多听众的喜爱和较高收听率，但同时也在某些方面造成了消极、负面的传播影响。交通广播节目主持人必须找准角色定位，切合广播语境，加强学习、思考和实践，才能提升主持言语品位。
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| 关 键 词： | 交通广播节目主持人 “生活化”主持言语 角色定位 广播语境 |
On the Life-Style Emcees Language in Traffic Radio Programs |
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| Li Zhen.On the Life-Style Emcees Language in Traffic Radio Programs[J].Journal of Taizhou University,2013(5):42-45. |
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| Authors: | Li Zhen |
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| Institution: | Li Zhen (College of Broadcasting and Anchoring, Zhejiang Institute of Media and Communications, Hangzhou, Zhejiang 310018) |
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| Abstract: | The life-style emcees language is a type of verbal expression used in traffic radio programs which usually impress the audience with a feeling of their daily spoken language. It is featured with an easy-going language environment, a confabulated language style, and presented with multiple clamour. This type of emcees language presents a positive and optimistic communication media, to some degree it is very popular among the audience and has earned a high rate of listening. But it has a negative impact on other aspects somehow, which has been questioned by some audience and scholars. It is a must that hosts and hostesses of traffic radio programs find their role in their performances, reinforce their skills of learning and thinking and practice, and to elevate the grade of their emcees language. |
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| Keywords: | hosts of traffic radio programs life-style emcees language role positioning context in traffic radio programs |
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