| 大型体育竞赛的商务运作和经营开发 |
| |
| 引用本文： | 孔庆鹏.大型体育竞赛的商务运作和经营开发[J].体育与科学,2004,25(6):13-17. |
| |
| 作者姓名： | 孔庆鹏 |
| |
| 作者单位： | 江苏省体育局,南京,210029 |
| |
| 摘 要： | 国际大型体育赛事的商务运作和经营开发，作者用国际奥委会和奥运会的经历的艰苦历程．充分说明：大型体育赛事是一种极具魅力和价值的资源，因此必须确立经营赛事的理念。文章重点阐述了“整体谋划、有序开发、努力提高大型赛事开发的实效”的五方面主要工作，即“细排资源，列出条目”、“突出双赢，评估价格”。“整体谋划制定市场开发整体方案”、“精人设计回报套餐．认真制定开发个案”、“推向市场组织发售”。作者还根据自身工作实践过程中的体会，提出了在经营开发工作过程中必须把握的若干问题，都具有较强的指导性和针对性。
|
| 关 键 词： | 大型体育竞赛 商务运作 经营开发 奥运会 |
| 文章编号： | 1004-4590(2004)06-0013-05 |
| 修稿时间： | 2004年9月19日 |
The Commercial Operation and Management of Large-scale Sports Competitions |
| |
| KONG Qingpeng.The Commercial Operation and Management of Large-scale Sports Competitions[J].Sports & Science,2004,25(6):13-17. |
| |
| Authors: | KONG Qingpeng |
| |
| Institution: | KONG Qingpeng 1 |
| |
| Abstract: | Through the retrospect of the development history of Olympic Games, the author suggested that large-scale sports competitions be held in commercial and business perspective. According to his experience accumulated in practice, some key issues concerning the commercial operation and management of large-scale sports competitions were discussed, providing directive conclusions helpful for sports cause. |
| |
| Keywords: | large-scale sports competitions commercial operation management Olympic Games |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
