| 解读全息营销模式下的销售观 |
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| 引用本文： | 潘玥舟.解读全息营销模式下的销售观[J].天津职业院校联合学报,2013(7):92-96. |
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| 作者姓名： | 潘玥舟 |
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| 作者单位： | 天津渤海职业技术学院,天津300221 |
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| 摘 要： | 全息介质营销作为一种新的营销模式,全息就是把自己的任何可控载体变成媒体,产品可做的文章永远是最大的,这是其风靡营销界的根本。透过对HEB全息体验品牌模式的内涵挖掘,介绍了各种体验营销技术、品牌模式及品牌认识;再从实战观的角度,阐述了全息营销系列中的全息元素、全息体、全息场、全息意象和全息原理,从而借用＂全息＂来表达营销的理想境界。
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| 关 键 词： | 全息营销 营销技术 全息原理 |
Interpretation of Marketing Concept in Holographic Marketing Mode |
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| Institution: | PAN Yue-zhou(Tianjin Bohai Vocational Technical College,Tianjin,300221 China) |
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| Abstract: | The holographic media marketing is a new marketing mode.Hologram is to convert any of its controllable carriers into media.Products always make big issues,which is the key to completely sweeping the marketing fields.The article introduces a variety of experiential marketing techniques,brand model and brand awareness through the connotative discussion of holographic pattern on HEB,further elaborates the holographic elements,holographic body,holographic field,holographic imagery and holographic principle,and expresses the ideal state of marketing by borrowing ＂holographic＂. |
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| Keywords: | holographic marketing marketing techniques holographic principle |
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