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Total quality management in higher education: Panacea or placebo?
Authors:Gareth Williams
Institution:(1) Centre for Higher Education Studies, Institute of Education, Bedford Way, WC1H 0AL London, England
Abstract:Total Quality Management is a concept that has permeated the thinking of many higher education managers very quickly within the past five years. It is a product of the market ideologies of the 1980s and the managerialism which accompanied them. Nevertheless, despite the special features of higher education as a set of activities based on the creation and dissemination of knowledge and understanding, the paper argues, largely by reference to the subsequent articles, that the main themes of TQM, continuous quality improvement, consistency of quality, staff (and student) participation, meeting customer needs, coordination, and management procedures which detect poor quality and stimulate good, all have a significant contribution to make to the development of efficient and effective mass higher education systems and institutions, whether or not they are explicitly market oriented.
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