| 英语广告语气初探 |
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| 引用本文： | 何家驹.英语广告语气初探[J].嘉应学院学报,2001,19(4):77-80. |
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| 作者姓名： | 何家驹 |
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| 作者单位： | 嘉应大学外语系，广东 梅州 514015 |
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| 摘 要： | 广告已成为人们生活中常见的一种文体。广告在词汇、句法、语气等方面有独特性 ,从而形成了一种风格。语气是一个总体的风格体现 ,主要通过措辞、句式及标点等反映出来。什么样的语气有助于吸引读者、刺激读者采取购买行动是一个值得探讨的问题。本文着重论述了英语广告中的几种主要语气以及它们对我们进行英文广告和中文广告翻译的指导意义
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| 关 键 词： | 语气 自信 口语化 幽默 面向个人 |
| 文章编号： | 1006-642X(2001)04-0077-04 |
On the Tone of English Advertisements |
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| HO Jia,ju.On the Tone of English Advertisements[J].Journal of Jiaying University,2001,19(4):77-80. |
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| Authors: | HO Jia ju |
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| Abstract: | Advertisements,which have become inevitable in people's life,have uniqueness in vocabulary,syntax,and tone. This article attempts to analyze the tones in English and Chinese advertisements.Through diction,sentence pattern and punctuation,we can create different tones.As we know,some tones can help attract the readers and make them take purchasing actions.By knowing the chief tones in advertisements in English countries,we will find a better way to advertise the Chinese products,which is very important in international markets. |
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| Keywords: | tone confident humorous colloquial individual |
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