| 售后服务的回报管理初探 |
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| 引用本文： | 余远坤.售后服务的回报管理初探[J].广东广播电视大学学报,2004,13(2):85-88. |
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| 作者姓名： | 余远坤 |
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| 作者单位： | 广东广播电视大学,广东,广州,510091 |
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| 摘 要： | 本文通过对售后服务的回报管理、现状和存在问题的分析，认为企业必须充分重视售后服务的回报管理并加强调查和分析，为顾客设计和提供周到、合理、健全的售后服务和售后服务组合，与此同时，还必须对售后服务进行合理定价，为顾客提供祥细而全面的售后服务说明书。持之以恒，结合实际，根据市场和时代的发展需要，不断加强企业的售后服务的回报管理。
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| 关 键 词： | 售后服务 顾客细分 服务价格 服务组合 |
| 文章编号： | 1008-9764(2004)02-0085-04 |
| 修稿时间： | 2003年12月4日 |
On After-Sale Service Rewarding Management |
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| YU Yuan_kun.On After-Sale Service Rewarding Management[J].Journal of Guangdong Radio & Television University,2004,13(2):85-88. |
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| Authors: | YU Yuan_kun |
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| Abstract: | This thesis aims at analyzing the rewarding management,present conditions and existing problems of after-sale service,and puts forward this idea that enterprises must pay enough attention to the rewarding management of after-sale service,and strengthen investigation and analysis,and it also states that enterprises should design and provide all-round,reasonable and perfect after-sale service and after-sale service combination for customers with a reasonable price sysem for the after-sale service and providing customers with an elaborate after-sale service introduction.It concludes that enterprises must strengthen their rewarding management in a persistent and practical way according to the market and era needs. |
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| Keywords: | after-sale service customers'differentiation service prices service combination |
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