| 全国城市运动会体育赛事发展现状的研究 |
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| 引用本文： | 谷凤美,张健.全国城市运动会体育赛事发展现状的研究[J].安徽体育科技,2009,30(3):7-9. |
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| 作者姓名： | 谷凤美 张健 |
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| 作者单位： | 滁州学院,安徽滁州,239000 |
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| 摘 要： | 运用文献资料法、数据统计法、逻辑分析法，对城市运动会赛事推广和发展的现状进行分析研究。结果表明：城运会的举办促进了体育的发展，体育人才的培养，城市文化的发展，赛事开发还存在不足。建议健全赛事的法制机构，实施资金合同机制；充分分析、评估赛事市场；拓宽市场，开发多种营销渠道；兼顾社会效益和经济效益，走可持续发展之路。
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| 关 键 词： | 城市运动会 赛事推广 市场开发 |
The Investigation Of The Present Development Of The National City Games Sports Events |
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| Gu Fengmei,Zhang Jian.The Investigation Of The Present Development Of The National City Games Sports Events[J].Journal of Anhui Sports Science,2009,30(3):7-9. |
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| Authors: | Gu Fengmei Zhang Jian |
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| Institution: | Chuzhou University;Chuzhou Anhui 239000 |
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| Abstract: | By the methods of literature,statistics,and logic analysis this paper studies the success of City Games to see that the City Games have promoted the development of sport and sports talent cultivation,the development of city culture,but City Games events promotion and development is not enough.The paper proposes the events to perfect legal institutions and the implementation of financial contracts;full analytical assessment of market competition;to broaden the market and the development of a variety of marke... |
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| Keywords: | National City Games promotion of events exploitation of market |
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