| 高星级酒店定制营销初探 |
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| 引用本文： | 黄忠,唐凡茗.高星级酒店定制营销初探[J].贺州学院学报,2012,28(1):129-131. |
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| 作者姓名： | 黄忠 唐凡茗 |
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| 作者单位： | 桂林旅游高等专科学校 酒店管理系,广西 桂林,541006 |
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| 摘 要： | 实施定制营销对于我国高星级酒店市场的拓展是一个新思路,高星级酒店尝试实施定制营销相对一般档次的酒店具有明显优势,通过着重分析定制营销理念引入的优势及实施条件,从实施需注意的问题角度来为我国的高星级酒店实施定制营销提供参考性建议.
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| 关 键 词： | 定制营销 星级酒店 管理 |
Preliminary Study of High-star Hotel’s Customized Marketing |
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| HUANG Zhong
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TANG Fan-ming.Preliminary Study of High-star Hotel’s Customized Marketing[J].Journal of Wuzhou Teachers College of Guangxi,2012,28(1):129-131. |
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| Authors: | HUANG Zhong TANG Fan-ming |
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| Institution: | (Hotel Management Department of Guilin Institute of Tourism,Guilin Guangxi 541006) |
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| Abstract: | Implementation of customized marketing for China’s Stars Hotel market expansion is a new idea,to implement customized marketing make Stars Hotel have the distinct advantage relative to normal hotel,so the paper focuses on the analysis of advantage and implement in the required conditions,to discusses the issue from the implementation and provide suggestions for the Stars Hotel to implement customized marketing. |
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| Keywords: | customized marketing star hotel management |
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