| 谈临夏市的旅游形象定位与推广 |
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| 引用本文： | 尹郑刚,魏宝祥.谈临夏市的旅游形象定位与推广[J].兰州石化职业技术学院学报,2012,12(1):39-42. |
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| 作者姓名： | 尹郑刚 魏宝祥 |
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| 作者单位： | 1. 郑州师范学院地理与环境科学系,河南郑州,450044
2. 兰州大学资源环境学院干旱区水循环与水资源研究中心,甘肃兰州730000／西北师范大学旅游学院,甘肃兰州730070 |
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| 基金项目： | 国家自然科学基金，甘肃社科规划项目，甘肃高等学校研究生导师项目，西北师范大学青年科研项目 |
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| 摘 要： | 现代旅游业的发展中,旅游形象的地位与作用日益突出。据甘肃临夏回族自治州临夏市的旅游资源实际,可将其旅游形象定位为伊斯兰教文化和穆斯林风情地以及度假休闲旅游地。以此对临夏的旅游形象体系进行策划并探讨了临夏市旅游形象的推广。
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| 关 键 词： | 临夏市 旅游形象 旅游形象定位 旅游形象策划 旅游形象推广 |
An Analysis on the Positioning and Promotion of Linxia City Tourism Image |
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| YIN Zheng-gang,WEI Bao-xiang.An Analysis on the Positioning and Promotion of Linxia City Tourism Image[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2012,12(1):39-42. |
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| Authors: | YIN Zheng-gang WEI Bao-xiang |
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| Institution: | 2,3(1.Department of Geography and Environment Science,Zhengzhou Normal University,Zhengzhou 450044,China;2.Lanzhou University,Lanzhou 730000,China;3.Northwest Normal University,Lanzhou 730070,China) |
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| Abstract: | Tourism image is becoming outstanding gradually in the development of modern tourist tourism.According to the actual tourism resources conditions of Linxia in Linxia Hui Autonomous Prefecture,Gansu province,it can be defined as its tourism image of Islam and Muslim culture and customs area,as well as vacation and leisure tourism destination.And thus the tourism image system of the Linxia is planed and the promotion of tourism image of it is discussed. |
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| Keywords: | Linxia city tourism image tourism image positioning tourism image planning tourism image promotion |
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