Abstract: | A national survey of multicultural and ethnic attitudes in Canada was conducted in 1974 (n = 1849). Data were analysed for the 1244 respondents whose ethnicity could be determined as Angloceltic, French, German, Italian or Ukrainian Canadian, A five group by five group intergroup attitude matrix was created, with each group acting both as attitude object and as holder of attitudes. Analysis indicated the existence of reciprocity or balance in the matrix: groups tended to reflect the attitude held toward them back onto the group holding the attitude. However this structural balance was moderated by the existence of shared attitudes about the position of a group in the national ethnic hierarchy. Further analysis indicated the existence of ethnocentrism in the matrix: attitudes toward ingroup and positive reference groups were more positive than toward out-groups. Perceived intergroup similarity and familiarity were positively correlated with each other and with intergroup acceptance. Results were discussed in relation to attitude balance theory and ethnocentrism theory, and in their implication for intergroup research in multicultural societies. |