| 我国体育用品结构趋同现象的博弈分析及战略选择 |
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| 引用本文： | 陆元兆.我国体育用品结构趋同现象的博弈分析及战略选择[J].体育科技,2006,27(1):22-24. |
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| 作者姓名： | 陆元兆 |
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| 作者单位： | 广西师范大学体育学院,桂林,541004 |
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| 摘 要： | 运用博弈论的相关原理分析我国体育产业中体育用品结构趋同的现象,认为引起体育用品结构趋同的现象的根源是地方的利益驱动、产业间信息不沟通和技术不合作,其后果是将会影响规模经济和集聚效益,导致区域间的过度竞争,影响体育用品品牌的形成,削弱了体育用品的国际竞争力。提出了避免体育用品结构趋同现象的战略措施,供有关部门参考。
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| 关 键 词： | 博弈论 体育用品趋同 战略措施 |
A Game Analysis and Strategic Selection of Convergence of China's Sports Articles |
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| Lu Yuanzhao.A Game Analysis and Strategic Selection of Convergence of China''''s Sports Articles[J].Sport Science And Technology,2006,27(1):22-24. |
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| Authors: | Lu Yuanzhao |
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| Abstract: | By using the game theory to analyze the convergence of China's sports articles,this article argues that the phenomenon is caused by the encouragement of the local interest,the poor industrial communication and technique cooperation.The phenomenon will exert a negative influence upon the economy of scale and the agglomeration effect,which will result in the regional over-competition,the poor development of famous brands of sports articles,the weaken international competitiveness of ports articles.The article proposes some strategies to avoid this convergence. |
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| Keywords: | game theory convergence of sports article strategy |
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