| CUBA品牌产品策略及销售网络的构建 |
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| 引用本文： | 曲京寅,陈晓丹.CUBA品牌产品策略及销售网络的构建[J].吉林体育学院学报,2005,21(4):28-28,51. |
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| 作者姓名： | 曲京寅 陈晓丹 |
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| 作者单位： | 华侨大学体育部,福建,泉州,362021 |
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| 摘 要： | 对CUBA品派产品的开发及推广工作中的产品策略，销售网络，规范经销等问题进行了探讨，有针对性的对不同侧重点的问题进行了研究并提出自己的建议。
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| 关 键 词： | CUBA品牌 产品策略 销售网络 经销商 推广工作 体育市场 中国大学生篮球联赛 |
| 收稿时间： | 2005-09-15 |
| 修稿时间： | 2005-09-15 |
The CUBA Brand Product Strategy and Sales Network Constructing |
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| Qu Jingyin,Chen Xiaodan.The CUBA Brand Product Strategy and Sales Network Constructing[J].Journal of Jilin Institute of Physical Education,2005,21(4):28-28,51. |
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| Authors: | Qu Jingyin Chen Xiaodan |
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| Institution: | Department of physical Education, Huaqiao University, Quanzhou, Fujian 362011 |
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| Abstract: | The development of the Chinese sports career,the sports career will face many opprtunities and challenges under the industrial course As the Keystone of the sports-the commercial exploitation of the basketball,will get wally marketable foreground and developmental potential,on the foundation of the course for the Chinses basketball's development and many international cases,we try to make the CUBA as item brand to open up and extend it,too.the CUBA is that we make a sports item as a brand to manage.the text will analyse the CUBA band's exploitation and the product policy,vendition's meshwork,the critertions of dealersand investigate several questions of the melti-aspest. |
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| Keywords: | the CUBA brand product policy sale network pegular businessman |
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