| 高校图书馆信息服务的营销策略研究 |
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| 引用本文： | 孙莉群.高校图书馆信息服务的营销策略研究[J].晋图学刊,2011(2):63-65. |
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| 作者姓名： | 孙莉群 |
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| 作者单位： | 广州铁路职业技术学院,图书馆,广州,510430 |
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| 摘 要： | 本文用产品营销、服务营销等市场营销学理论,将高校图书馆服务范围拓展为内部（校内）、社会（校外）两个市场,阐述了细分社会（校外）市场、选择市场定位的方法;对信息服务营销策略制定作了详细论述,提出了高校图书馆应将信息服务营销贯穿于自身建设、管理、经营和服务全过程,象企业追求经营利润一样,追求社会效益,树立全新的社会形象的新理念。
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| 关 键 词： | 图书馆 信息服务 营销策略 |
University Library Information Services Marketing Strategy |
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| SUN Li-qun.University Library Information Services Marketing Strategy[J].Shanxi Library Journal,2011(2):63-65. |
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| Authors: | SUN Li-qun |
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| Institution: | SUN Li-qun(Guangzhou Railway Vocational and Technical College Library,Guangzhou 510430,China) |
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| Abstract: | This article explores the use of product marketing,services marketing,marketing theory,the expansion of library services for internal(school) and social(external) markets,describes subdivision society(outside) market,choosing the market positioning.Further development of marketing information services are discussed in detail and the author puts forward that university library should apply information service marketing all through the process of self-building,management and establish and pursue social benefi... |
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| Keywords: | library information services marketing strategy |
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