| “买码”过程中的传闻产生及信任——湖南凤桥村的个案研究 |
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| 引用本文： | 杨茵娟,欧颖峰.“买码”过程中的传闻产生及信任——湖南凤桥村的个案研究[J].国际新闻界,2006(2). |
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| 作者姓名： | 杨茵娟 欧颖峰 |
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| 作者单位： | 香港城市大学英文与传播系香港 九龙(杨茵娟)，湖南师范大学新闻与传播学院 长沙410081(欧颖峰) |
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| 摘 要： | 本文通过研究湖南凤桥村村民在“买码”过程中的传闻传播,论证了传闻产生所具备的四个基本条件及传闻来源的四种渠道。聚类分析发现,作者认为,影响传闻信任的因素包括:认知成熟度、来源可信度、另类讯息易得度。
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| 关 键 词： | 买码 传闻 信任 |
Generation and Belief of Rumor in the Lottery Buying Behavior:A Case Study on Fengqiao Village |
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| YANG Yinjuan,OU Yingfeng.Generation and Belief of Rumor in the Lottery Buying Behavior:A Case Study on Fengqiao Village[J].Journal of International Communication,2006(2). |
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| Authors: | YANG Yinjuan OU Yingfeng |
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| Abstract: | This paper examines the lottery buying behavior at Fengqiao Village and identifies four factors that lead to the generation of rumor as well as four channels from which rumor originates.Factors that affect belief on rumor include cognitive sophistication,media credibility,and access to alternative information. |
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| Keywords: | the Lottery Buying Rumor Belief |
| 本文献已被 CNKI 等数据库收录！ |
