| 奥林匹克花园的“体育-地产复合模式”在中国的发展研究 |
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| 引用本文： | 杨磊,周学荣.奥林匹克花园的“体育-地产复合模式”在中国的发展研究[J].山西师大体育学院学报,2008,23(1):9-12. |
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| 作者姓名： | 杨磊 周学荣 |
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| 作者单位： | 南京师范大学体育科学学院,江苏,南京,210097 |
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| 摘 要： | 奥林匹克花园品牌坚持体育——地产嫁接的“复合地产”理念，初步形成了品牌连锁的格局，成功树立了房地产市场中具有先进理念和良好形象的品牌。通过文献资料、实地调查等方法对奥林匹克花园的“体育-地产复合模式”在我国的发展进行研究，并对其发展过程中存在的一些问题提出一些对策和建议。
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| 关 键 词： | 体育 地产 复合地产 奥林匹克 |
| 文章编号： | 1008-8571(2008)01-0009-03 |
| 修稿时间： | 2007年8月8日 |
The Study of Development on Sports-Real Estate Compound Pattern of Olympic Garden in China |
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| YANG Lei,ZHOU Xue-rang.The Study of Development on Sports-Real Estate Compound Pattern of Olympic Garden in China[J].Journal of Physical Education Institute of Shanxi Teachers University,2008,23(1):9-12. |
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| Authors: | YANG Lei ZHOU Xue-rang |
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| Institution: | ( School of Sports Science, Nanjing Normal University, Nanjing, 210097, Jiangsu, China) |
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| Abstract: | The Olympic Garden brand sticks to the ＂compound real estate＂ idea of Sports - Real Estate graft, and has gradually formed the brand chain pattern, setting up a good brand with modern belief and fine image. This paper has studied the development of Sports - Real Estate compound pattern of Olympic Garden in China through literature analysis and survey, and put forward some solutions and suggestions to the problems existed in the process of its development. |
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| Keywords: | sports real estate compound real estate Olympic |
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