| 基于年龄差异的女性主题酒店认知与需求研究 |
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| 引用本文： | 王维胜.基于年龄差异的女性主题酒店认知与需求研究[J].长治学院学报,2011,28(3). |
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| 作者姓名： | 王维胜 |
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| 作者单位： | 长治学院历史文化与旅游管理系,山西长治,046011 |
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| 摘 要： | 女性主题酒店是＂个性化＂时代的产物,也是现代女性消费需求的必然产物。文章通过调查发现,22岁以下及22-28岁的年轻女性对女性主题酒店认知程度相对较低,但消费需求潜力巨大;40岁以上中老年女性对女性主题酒店的认知程度较高,对女性客房的服务和品牌要求相对较高。针对调查结果,最后提出推行女性主题酒店的经营策略和建议。
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| 关 键 词： | 年龄差异 女性主体酒店 认知 需求 经营策略 |
Research on Cognitive and Demand for Feminine Theme Hotel Based on Differente Age |
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| WANG Wei-sheng.Research on Cognitive and Demand for Feminine Theme Hotel Based on Differente Age[J].Journal of Changzhi University,2011,28(3). |
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| Authors: | WANG Wei-sheng |
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| Institution: | WANG Wei-sheng(Department of History-Culture & Tourism Management Changzhi University,Changzhi Shanxi 046011) |
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| Abstract: | Feminine Theme hotel is the producti of ＂personalized＂ and consume demand of women.Through the survey we found that different age groups of women have different cognitive for the feminine theme hotel.Young women under 22 years old and 22-28 years old have relatively low awareness level,but a huge potential consumer demand.Middle-aged women over 40 years have rich experience and high stable income,on the awareness level of women,service and brand requirements are relatively high.Based on these findings.finally,it proposes the implementation of operate strategy and recommendations of the feminine theme hotel operators,to provide reference and reference for operators. |
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| Keywords: | differente age Feminine Theme Hotel cognitive demand operate strategy |
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