| 南岳衡山度假旅游产品开发与SWOT分析 |
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| 引用本文： | 谭伟明.南岳衡山度假旅游产品开发与SWOT分析[J].南阳师范学院学报,2010,9(3):43-46. |
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| 作者姓名： | 谭伟明 |
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| 作者单位： | 湖南师范大学,旅游学院,湖南,长沙,410081 |
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| 摘 要： | 通过对南岳衡山度假旅游资源的评述，分析了南岳衡山度假旅游产品市场的发展方向．运用SWOT模型分析方法，对南岳衡山度假旅游产品进行市场剖析．针对南岳衡山度假旅游产品存在的问题，提出相应的发展对策，就南岳度假旅游产品开发与创新方面进行探讨，从而使南岳衡山的旅游业得以更快、更好的发展．
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| 关 键 词： | 南岳衡山 旅游产品 度假旅游 旅游资源 |
Tourism products development of Southern Mountain of Heng Mountain and SWOT analysis |
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| TAN Wei-ming.Tourism products development of Southern Mountain of Heng Mountain and SWOT analysis[J].Journal of Nanyang Teachers College,2010,9(3):43-46. |
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| Authors: | TAN Wei-ming |
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| Institution: | TAN Wei-ming ( College of Tourism, Hunan Normal University, Changsha 410081 , China) |
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| Abstract: | The paper comments tourism resources of Southern Mountain of Heng Mountain and uses SWOT to analyze its future development. According to the problems to find its counter measures, it discusses tourism products＇ future development and innovation and makes sure that tourism of Southern Mountain of Heng Mountain can develop better and quicker. |
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| Keywords: | Southern Mountain of Heng Mountain tourism products vacation tour tourism resource |
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