| 上海电脑体育彩票销售网点彩民关系营销策略 |
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| 引用本文： | 李海.上海电脑体育彩票销售网点彩民关系营销策略[J].上海体育学院学报,2008,32(5):19-22. |
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| 作者姓名： | 李海 |
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| 作者单位： | 上海体育学院体育赛事研究中心,上海,200438 |
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| 摘 要： | 采用文献资料、专家咨询、问卷调查等研究方法,在分析彩民关系营销内涵、层次、本质的基础上,依据调查现状,提出上海电脑体育彩票销售网点彩民关系营销策略:合理细分彩民;加强与彩民的沟通交流;为彩民创造更大价值;加强体彩销售网点营销中的信用建设;体育彩票销售网点与彩民的关系向结构型关系转变。
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| 关 键 词： | 上海 电脑体育彩票 销售网点 关系营销 彩民 |
Research on Marketing Strategy Emphasizing Relation to Lottery-ticket-buyers of Shanghai Computer Sports Lottery Tickets Selling Net-Points |
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| LI Hai.Research on Marketing Strategy Emphasizing Relation to Lottery-ticket-buyers of Shanghai Computer Sports Lottery Tickets Selling Net-Points[J].Journal of Shanghai Physical Education Institute,2008,32(5):19-22. |
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| Authors: | LI Hai |
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| Abstract: | Using the methods of literature,consulting experts,questionnaire etc.,based on a theoretical analysis of the connotation,gradations and nature of the marketing emphasizing the relation to lottery-ticket-buyers and according to the present investigated condition,it brought forward the following marketing strategy emphasizing the relation to the lottery-ticket-buyers of Shanghai computer sports lottery tickets selling net-points: rational and fine gradation of lottery-ticket-buyers,strengthening the interchange with them in ideas;creating greater value for them;strengthening the construction of the credit in the marketing of sports lottery tickets selling net-points;and making the relation of sports lottery tickets selling net-points with lottery-ticket-buyers change to the structure relation. |
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| Keywords: | Shanghai computer sports lottery tickets selling net-points relation-emphasizing marketing lottery-ticket-buyers |
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