| 论企业如何实施差异化营销策略 |
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| 引用本文： | 陈玲.论企业如何实施差异化营销策略[J].新疆职业大学学报,2004,12(4):23-25. |
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| 作者姓名： | 陈玲 |
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| 作者单位： | 天津滨海职业学院,天津,塘沽,300451 |
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| 摘 要： | 市场经济的发展使市场经济的竞争更加激烈，众商家在竞争中为了更好地满足市场的不同需求，广泛使用差异化营销策略。本文针对市场中众商家经营的差异化现象，分析了差异化营销，指出其对企业的重要意义，并对差异化策略的切入点进行了详细的阐述，在文章最后提出现代差异化营销的重要特点是动态化差异性营销。
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| 关 键 词： | 企业 差异化营销策略 商家 市场 竞争 差异性营销 差异化策略 切入点 动态化 文章 |
| 文章编号： | 1009-9549(2004)04-0023-03 |
| 修稿时间： | 2004年10月25 |
Discuss on How to Carry out the Different Marketing Tactics |
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| CHEN Ling.Discuss on How to Carry out the Different Marketing Tactics[J].Journal of Xinjiang Vocational University,2004,12(4):23-25. |
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| Authors: | CHEN Ling |
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| Abstract: | The development of market economy makes the competition of market economy fiercer. All trade companies are satisfied with different demands on the market for the good one in ths competition, using the difference marketing tactics extensively. This essay has analysed difference marketing to the different phenomenon which all trade companies manage in the market, pointing out its important meaning in enterprises, has carried on detailed exposition to the different breakthrough point, and has finally proposed in the article that the important characteristic of modern difference marketing is the trends difference marketing. |
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| Keywords: | Difference marketing the difference of products function the difference of distribution channel the difference of position the difference of promoting |
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