| 关于高职市场营销专业课程改革初探 |
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| 引用本文： | 吴海洋.关于高职市场营销专业课程改革初探[J].中国教育技术装备,2011(33):45-46,50. |
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| 作者姓名： | 吴海洋 |
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| 作者单位： | 常州纺织服装职业技术学院; |
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| 摘 要： | 高职市场营销专业毕业生的数量逐年增长,但质量没有同步提高,因而有必要对高职市场营销专业进行课程改革。课程改革必须找到明确的指导思想。总结当前3种高职课程观,以培养综合职业能力作为高职市场营销专业课程改革的指导思想。
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| 关 键 词： | 市场营销专业 课程改革 综合职业能力 高职 |
A Preliminary Study on Curriculum Reform of Marketing Major in Higher Vocational Education |
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| Wu Haiyang Changzhou Textile Garment Institute,Changzhou,Jiangsu,China.A Preliminary Study on Curriculum Reform of Marketing Major in Higher Vocational Education[J].china educational technique & equipment,2011(33):45-46,50. |
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| Authors: | Wu Haiyang Changzhou Textile Garment Institute Changzhou Jiangsu China |
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| Institution: | Wu Haiyang Changzhou Textile Garment Institute,Changzhou,Jiangsu,China 213164 |
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| Abstract: | While the number of the higher vocational graduates major in marketing increased year by year,the quality did not improve synchronously.So it is necessary to make curriculum reform in marketing major in higher vocational education.In order to do curriculum reform well,we must find a clear guiding principle.This article summarized the current three kinds view of vocational curriculum.Finally this article puts forward the comprehensive vocational ability adapting to higher vocational marketing curriculum refo... |
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| Keywords: | marketing professional curriculum reform comprehensive vocational ability higher vocational education |
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