| 列车旅客席位最优定价策略 |
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| 引用本文： | 张秀敏,姚建明.列车旅客席位最优定价策略[J].预测,2006,25(4):76-80. |
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| 作者姓名： | 张秀敏 姚建明 |
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| 作者单位： | 1. 华东师范大学,商学院,上海,200062
2. 清华大学,管理学院,北京,100084 |
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| 摘 要： | 对列车席位进行市场细分，采取差别定价，有其理论依据与现实背景。为寻求细分市场的最优数量以及对应的最优价格，在总需求方程为线性的前提下，研究列车旅客席位的最优市场细分定价策略，讨论了四种不同的情况：（a）单一价格市场；（b）单一价格市场剩余的闲置席位的优化细分；（c）所有席位的优化细分；（d）允许乘客从高价市场流向邻近低价市场的优化细分。每一种情况都附有算例，表明利润增量的差异。
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| 关 键 词： | 列车 定价策略 最优细分 差别 |
| 文章编号： | 1003-5192（2006）04-0076-05 |
| 收稿时间： | 2005-05-15 |
| 修稿时间： | 2005-05-15 |
Optimal Train Passenger Seat Pricing Policy |
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| ZHANG Xiu-min,YAO Jian-min.Optimal Train Passenger Seat Pricing Policy[J].Forecasting,2006,25(4):76-80. |
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| Authors: | ZHANG Xiu-min YAO Jian-min |
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| Institution: | 1. School of Business, East China Normal University, Shanghai 200062, China; 2. Management School, Tsinghua University, Beijing 100084, China |
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| Abstract: | The market segment and differential pricing for passenger seats on train has its theory basis and realistic background.The optimal number of market segments,as well as the corresponding prices,is investigated under the assumption of an aggregate linear demand function,and for four different situations:(a) single price market;(b) optimal segmentation of the unused capacity of a single price market;(c) optimal segmentation of all seats;(d) optimal segmentation allowing for infiltration from higher-priced to adjacent lower-priced segments.A numerical example is provided for each case to illustrate different profit increment. |
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| Keywords: | train pricing policy optimal segmentation price discrimination |
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