| 社交媒体用户倦怠行为演化博弈及仿真分析 |
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| 引用本文： | 张瑞,赵栋祥,唐旭丽,杨艳妮.社交媒体用户倦怠行为演化博弈及仿真分析[J].现代情报,2019,39(11):46. |
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| 作者姓名： | 张瑞 赵栋祥 唐旭丽 杨艳妮 |
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| 作者单位： | 1. 武汉大学信息资源研究中心, 湖北 武汉 430072;2. 三峡大学文学与传媒学院, 湖北 宜昌 443002 |
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| 基金项目： | 国家社会科学基金青年项目"网络知识社区用户交互内容的组织与传播研究"（项目编号：18CTQ033）。 |
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| 摘 要： | 目的] 为探究社交媒体平台用户倦怠行为形成机制与规律，引导平台向更好方向发展。方法] 结合心理学、复杂系统及决策科学，构建社交媒体平台影响用户倦怠行为分析框架，用演化博弈方法分析平台、用户行为策略，考虑个人异质性和平台环境差异性作用，进行数据仿真。结论] 用户内容资源贡献、时间成本投入、固定收益是影响倦怠行为关键因素。此外，"利他型"用户和"友好"平台环境氛围有利于用户和平台关系稳定。
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| 关 键 词： | 社交媒体平台 网络用户 用户倦怠行为 演化博弈 数据仿真 |
Evolutionary Game and Simulation Analysis of User Fatigue Behavior on Social Media |
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| Authors: | Zhang Rui Zhao Dongxiang Tang Xuli Yang Yanni |
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| Institution: | 1. Center for Studies of Information Resource, Wuhan University, Wuhan 430072, China;2. College of Art&Communication, China Three Gorges University, Yichang 443002, China |
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| Abstract: | Purpose] This paper aimed at find out the formation mechanism and rules of users' social media fatigue behavior in order to make social media platform develop in better way.Method] Combined with psychology,complex systems and decision theory,this paper constructed an analytical framework of the user behavior impact of social media platform.Then,we analysed the platform and user behavior strategies by evolutionary game method,and the effect of individual and platform environment difference have been taken into account.Finally,numerical simulation was carried out.Conclusion] This study showed that the key factors influenced the users' fatigue behavior were user content resource contribution,time cost,and fixed income.In addition,the "altruism" behavior of users and the "friendly" platform environment would help the stability of relationship between users and the platform. |
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| Keywords: | social media platform web users user fatigue behavior evolutionary game numerical simulation |
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