| 新媒体环境下智库信息传播的影响因素研究 |
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| 引用本文： | 李中梅,张向先,郭顺利,张旭.新媒体环境下智库信息传播的影响因素研究[J].现代情报,2018,38(7):25-35. |
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| 作者姓名： | 李中梅 张向先 郭顺利 张旭 |
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| 作者单位： | 吉林大学管理学院, 吉林 长春 130022 |
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| 摘 要： | 通过分析智库信息传播的过程和影响因素，为新媒体平台智库信息的推广，智库信息传播效率和影响力的提高提供理论依据和参考建议。本研究借鉴计划行为理论模型提出新媒体环境下智库信息传播的影响因素概念模型，通过调查问卷收集数据，运用偏最小二乘结构方程模型对研究假设进行实证检验。实证研究结果表明，新媒体环境下智库信息、智库信息传播主体、智库信息传播环境各因素均正向影响智库信息传播意向，智库信息传播技术各因素直接显著正向影响智库信息传播行为。
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| 关 键 词： | 新媒体环境 智库 信息传播 偏最小二乘 影响因素 |
A Study on Think Tank Information Spread Factors Under the New Media Environment |
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| Authors: | Li Zhongmei Zhang Xiangxian Guo Shunli Zhang Xu |
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| Institution: | School of Management, Jilin University, Changchun 130022, China |
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| Abstract: | The paper analyzed the process and influencing factors of new think tank product dissemination,improved the dissemination efficiency and influence of think tank products,and provided theoretical basis and reference suggestion for the promotion of new think tank products of new media platform.Theoretical model of influencing factors of new think tank product dissemination under the new media environment was proposed based on the theory of planned behavior.The data were collected by questionnaire,and the partial least square structural equation modeling was used to test the hypotheses.In the new media environment the factors of think tank products,think tank product dissemination subject of think tank and think tank users,the environment of think tank positively impacted on the think tank product dissemination intention,the factors of think tank product dissemination technology directly affected the think tank product dissemination behavior. |
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| Keywords: | new media environment think tank information spread partial least squares influencing factors |
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