| 微博环境下高校舆情情感演化图谱研究——以新浪微博“高校学术不端”话题为例 |
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| 引用本文： | 张柳,王晰巍,王铎,韦雅楠.微博环境下高校舆情情感演化图谱研究——以新浪微博“高校学术不端”话题为例[J].现代情报,2019,39(10):119. |
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| 作者姓名： | 张柳 王晰巍 王铎 韦雅楠 |
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| 作者单位： | 1. 吉林大学管理学院, 吉林 长春 130022;2. 吉林大学大数据管理研究中心, 吉林 长春 130022 |
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| 基金项目： | 国家社会科学基金重大项目"大数据驱动的社交网络舆情主题图谱构建及调控策略研究"（项目编号：18ZDA310）。 |
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| 摘 要： | 目的/意义]掌握和了解微博环境下高校舆情情感的演化规律，对相关部门加强高校舆情监测监管，使高校适时采取措施应对负面舆情事件的恶性传播具有十分重要的意义。方法/过程]本文通过文本挖掘并利用词云可视化展示对文本特征进行分析；基于朴素贝叶斯分类器将网络用户评论文本进行情感分类；结合用户情感演化与舆情事件发展周期的分析动态展示高校舆情情感演化图谱。结果/结论]网民负向情感的占比在舆情蔓延期达到顶峰，中性情感的占比在舆情蔓延期最低，正向情感的占比在舆情周期中几乎没有变化。通过对微博环境下高校舆情情感演化图谱进行研究，为微博环境下高校舆情的研究提供新的理论支撑，在实践层面为舆情监管部门及时监测和有效引导高校舆情走向起到针对性的作用。
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| 关 键 词： | 高校舆情 情感演化 情感图谱 微博 社交网络 |
The Study of Emotional Evolution Map of Public Opinions in University Under the Microblog Environment ——A Case of “Academic Misconduct in Universities” in Sina Weibo |
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| Authors: | Zhang Liu Wang Xiwei Wang Duo Wei Yanan |
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| Institution: | 1. School of Management, Jilin University, Changchun 130022, China;2. Research Center for Big Data Management, Jilin University, Changchun 130022, China |
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| Abstract: | Purpose/Significance]Mastering and understanding the evolution law of emotions in university under the microblog environment.It is great significance for relevant departments to strengthen the monitoring and supervision of university,so that universities can take measures to deal with the vicious transmission of negative public opinion events.Method/Process]This paper analyzed text features through text mining and using word cloud visualization.This paper classified the online user comment texts based on the naive Bayes classifier.This paper combined the evolution of user emotions and the development cycle of public opinion events to dynamically display the emotional evolution map of university.Result/Conclusion]The proportion of negative emotions of netizens reached its peak during the spread of lyrics.The proportion of neutral emotions was the lowest in the period of lyric spread,and the proportion of positive emotions barely changed during the lyric cycle.Through the research on the emotional evolution map of university in microblog environment,it provided new theoretical support for the research of university public opinion in microblog environment.At the practical level,it played a targeted role for the public opinion supervision department to timely monitor and effectively guide the public opinion of university. |
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| Keywords: | university public opinion emotional evolution emotional map Weibo social network |
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