| 在线商品评论信息形成影响因素研究 |
| |
| 引用本文： | 董思怡,娄策群.在线商品评论信息形成影响因素研究[J].现代情报,2015,35(7):36-39. |
| |
| 作者姓名： | 董思怡 娄策群 |
| |
| 作者单位： | 1. 华中师范大学湖北省电子商务研究中心, 湖北 武汉430079;2. 华中师范大学信息管理学院, 湖北 武汉430079 |
| |
| 摘 要： | 本文从用户相关、商家相关、商品相关和发布平台相关这4个构面出发,研究这4个构面的内在特性对在线商品评论信息的影响。在研究的过程中,把在线商品评论信息划分为内容、数量和形成速度3个维度,并将4个构面对应的3个维度进行全面、系统地探讨。最终,提出影响在线商品评论信息的因素理论模型,为后续相关的实证研究提供参考。
|
Study on Influencing Factors of the Formation of Online Reviews |
| |
| Authors: | Dong Siyi Lou Cequn |
| |
| Institution: | 1. Hubei Province Electronic Commerce Research Center, Central China Normal University, Wuhan 430079, China;2. Department of Information Management, Central China Normal University, Wuhan 430079, China |
| |
| Abstract: | According to four aspects:the user, the trade company, the online product and the publishing platform, the paper analyzed the effects of these intrinsic characteristics of four aspects on online product reviews.In the course of the study, the information of online product reviews was divided into three dimensions:the content, the quantity and the forming speed.In order to conduct a comprehensive, systematic analysis, this paper made the four concepts correspond to every dimension and finally put forward a theoretical model of influencing factors of online product reviews.The paper provided a reference for the next step of relevant empirical study. |
| |
| Keywords: | |
|
| 点击此处可从《现代情报》浏览原始摘要信息 |
| 点击此处可从《现代情报》下载免费的PDF全文 |
|
