| 微博社区成员参与的心理影响因素实证分析 |
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| 引用本文： | 孙茂华,胡磊,季岩砚.微博社区成员参与的心理影响因素实证分析[J].现代情报,2016,36(5):82-87. |
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| 作者姓名： | 孙茂华 胡磊 季岩砚 |
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| 作者单位： | 1. 首都经济贸易大学信息学院, 北京 100070;2. 北京交通大学经济管理学院, 北京 100044 |
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| 基金项目： | 北京市自然科学基金项目"特大城市突发公共事件微博舆情演化的动力学模型及计算机仿真"(项目编号:9142003);北京市社会科学基金项目"微媒体对北京大学生行为模式变化影响的研究"(项目编号:15ZHB011);首都经济贸易大学校级科研项目"防火墙策略评估技术研究"(项目编号:2014XJQ016);首都经济贸易大学青年科研启动基金"恶意模型下的安全多方计算技术"。 |
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| 摘 要： | 利用逐步多元回归分析法,探明并实证分析了微博社区成员参与行为的心理影响因素。研究发现,成员的自我呈现、感知方便性和感知可信性对他们的参与行为存在显著影响。并且,自我认同和社会强化能显著地影响成员投入到微博社区中的努力。理论层面上,研究结论为下一步参与行为的心理作用路径研究和群体心理与行为研究提供前提;实践层面上,对微博服务提供者经营和管理微博社区以及政府相关部门管理微博具有现实意义。
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| 关 键 词： | 微博社区 社区成员 心理因素 参与行为 |
Empirical Analysis on Members' Psychological Factors for Participating in Microblogs Community |
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| Authors: | Sun Maohua Hu Lei Ji Yanyan |
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| Institution: | 1. School of Information, Capital University of Economics and Business, Beijing 100070, China;2. School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China |
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| Abstract: | The paper explored and analyzed the psychological influencing factors for participating in microblogs community on their behaviors for participating, with the application of stepwise multiple regression analysis method.It found that members' self-presentation, perceived convenience and perception of the credibility of microblogs content significantly impact their behaviors for participating in microblogs community.Meanwhile, self-identification and social enhancement significantly impact members' efforts in microblogs community.Finally, the conclusions provided a basis for further studies of the psychological impacting path of members' behaviors and the psychology and behaviors of microblogs groups.And at the practical level, the conclusions had some practical significances in operating and(or)managing microblogs community for microblogs service providers and relevant government departments. |
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| Keywords: | microblogs community community members psychological factors behaviors for participating |
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