| 商业企业的SP促销策略初探 |
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| 引用本文： | 翁菊梅.商业企业的SP促销策略初探[J].培训与研究,2002,19(1):85-86. |
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| 作者姓名： | 翁菊梅 |
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| 作者单位： | 湖北商业高等专科学校，湖北武汉430070 |
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| 摘 要： | SP促销是现代市场营销宝库中使用最为广泛的一种拓展市场、促进销售的利器。SP促销对激励消费购买行为。增进销售。扩大营业额，提高企业知名度等方面有着独特的功效。只有认真研究SP促销的特点，灵活运用SP促销方式．才能更好地发挥SP促销在商业企业营销活动中的作用。
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| 关 键 词： | 商业企业 SP促销 营销策略 奖励制度 |
| 文章编号： | 1007-1687(2002)01-0085-02 |
| 修稿时间： | 2001年11月12 |
On the SP Promoting Sales Strategy of Commercial Enterprises |
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| Weng Jumei.On the SP Promoting Sales Strategy of Commercial Enterprises[J].Training and Research-Journal of Hubei College of Education,2002,19(1):85-86. |
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| Authors: | Weng Jumei |
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| Abstract: | Promoting sale by SP is a good tool which is used for reclaiming market and promoting sale in present treasure-house of marketing. Promoting sale by SP has its distinctive function for encouraging the purchasing behavior of consumers, improving sale, enlarging amount of business, raising the degree of well-known of enterprise and so on. Only by studying the character of promoting sale by SP conscientiously and using promoting sale method by SP flexibly, can we develop the role of SP much better in marketing activities of commercial enterprise. |
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| Keywords: | commercial enterprise SP marketing strategy |
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