Gender differences in the communication values of mature adults |
| |
| Authors: | Erina L MacGeorge Bo Feng Ginger L Butler |
| |
| Institution: | 1. Visiting Assistant Professor at Purdue University;2. Ph.D. student at Purdue University;3. Wausau, WI |
| |
| Abstract: | Contrary to the “different cultures” view of men's and women's communication, prior research on communication values has found only small sex differences in the value placed on various affective and instrumental skills. However, this research has been criticized because college students' values may not reflect those of older individuals, and because it has failed to examine the influence of psychological gender (femininity and masculinity). In the current study, 153 men and 151 women over the age of 40 completed the Communication Functions Questionnaire (a measure of value for eight communication skills), as well as the Bern Sex Role Inventory (a measure of femininity and masculinity). Consistent with past research, sex differences in communication values were few and small. Femininity and masculinity were positively associated with most communication values, and mediatedmost of the observed sex differences. |
| |
| Keywords: | Engagement Facebook Newspaper Social Media Strategy |
|
|
