Effects of Instructor Speech Rate on Student Affective Learning,Recall, and Perceptions of Nonverbal Immediacy,Credibility, and Clarity |
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| Authors: | Brent K Simonds Kevin R Meyer Margaret M Quinlan Stephen K Hunt |
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| Institution: | 1. School of Communication at Illinios State University , Normal, IL, 61790-4480, USA bksimon@ilstu.edu;3. School of Communication at Illinois State University ,;4. School of Communication at Ohio University , |
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| Abstract: | Although research indicates that speech rate affects perceptions of speaker credibility as well as persuasiveness and information recall, research has failed to address how instructor speech rate affects student perceptions and learning. This study randomly assigned basic communication course students to one of three speech rate conditions (slow, moderate, fast), using a videotaped lesson by an instructor. Findings revealed significant differences for credibility, affective leaning, and nonverbal immediacy, but did not reveal significant differences for recall or clarity. Implications for instructional practice and suggestions for future research are discussed. |
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| Keywords: | Affective Learning Clarity Credibility Immediacy Instructional Communication Recall Speech Rate |
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