| 纵向约束与相关市场界定——来自汽车行业的证据 |
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| 引用本文： | 张军.纵向约束与相关市场界定——来自汽车行业的证据[J].研究与发展管理,2022,34(6):28-41. |
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| 作者姓名： | 张军 |
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| 作者单位： | 江苏省社会科学院,上海财经大学商学院 |
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| 基金项目： | 国家社科基金一般项目“数字经济下商业信用影响实体经济高质量发展的微观机理研究”，项目号：21BJL035 |
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| 摘 要： | 本文构建离散选择的需求模型和纵向寡头竞争模型，结合2005-2016年上海市汽车市场交易数据，按照反垄断相关市场界定的SSNIP测试方法，从理论和实证上考察了纵向市场结构对于相关市场界定的影响。研究发现相对于线性双边际情形，在纵向约束情形下采用SSNIP测试会倾向于界定出更宽的相关市场。借助纵向寡头竞争模型的实证框架来处理批发价格无法观测的实际难题，本文还尝试以车型和产地为范围刻画相关市场。参照欧盟的整体豁免规制政策，部分汽车制造商可能无法满足整体豁免条件。研究从纵向约束视角扩充了现有的相关市场界定理论，也为中国汽车行业的整体豁免规制政策探索提供参考。
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| 关 键 词： | 需求替代、纵向约束、相关市场界定 |
| 收稿时间： | 2021/9/17 0:00:00 |
| 修稿时间： | 2022/6/27 0:00:00 |
Vertical Restraint and Relevant Market Definition ---Evidence from the Automobile Industry |
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| ZHANG Jun.Vertical Restraint and Relevant Market Definition ---Evidence from the Automobile Industry[J].R&d Management,2022,34(6):28-41. |
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| Authors: | ZHANG Jun |
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| Institution: | School of Business, Shanghai University of Finance and Economics |
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| Abstract: | This paper constructs a demand model of discrete choice and a vertical oligopoly competition model, fits the Shanghai automobile market transaction data from 2005 to 2016, and tests the vertical market structure on the relevant market theoretically and empirically according to the SSNIP test method defined by the anti-monopoly related market. It is found that the use of the SSNIP test in the longitudinally constrained case tends to define a wider relevant market than the linear two-margin case. The empirical framework of the vertical oligopoly competition model can also deal with the practical problem that wholesale prices cannot be observed. This paper also attempts to characterize the relevant market by vehicle model and production area. With reference to the EU"s block exemption policy, some automakers may not be able to meet the block exemption conditions. The research expands the existing relevant market definition theories from the perspective of vertical constraints, and also provides a reference for the exploration of the overall exemption regulation policy of China"s auto industry. |
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| Keywords: | demand substitution vertical restraint relevant market definition |
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