| 翻转课堂优化高职课堂教学的实践与思考——以“客户关系管理”课程为例 |
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| 引用本文： | 杨甜甜,吕焱飞.翻转课堂优化高职课堂教学的实践与思考——以“客户关系管理”课程为例[J].金华职业技术学院学报,2014,14(6):20-24. |
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| 作者姓名： | 杨甜甜 吕焱飞 |
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| 作者单位： | 金华职业技术学院,浙江金华,321007 |
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| 基金项目： | 2013年浙江省高等教育课堂教学改革研究项目“高职理实一体‘五化’教学模式的研究与实践” |
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| 摘 要： | 以高职"客户关系管理"课程中客户价值分析为例,设计了较为完整的基于翻转模式的教学方案,并予以实施。对比实验表明,翻转课堂对优化高职课堂教学流程、改进学习反馈的获取及利用、提高学生学习主动性、改善学习效果具有积极意义。
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| 关 键 词： | 翻转课堂 课堂教学 高职 Moodle |
The Practice and Thinking of Optimizing Higher Vocational Class Teaching by Flipped Classroom——Take Customer Relationship Management Course as an Example |
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| YANG Tiantian,LV Yanfei.The Practice and Thinking of Optimizing Higher Vocational Class Teaching by Flipped Classroom——Take Customer Relationship Management Course as an Example[J].Journal of Jinhua College of Profession and Technology,2014,14(6):20-24. |
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| Authors: | YANG Tiantian LV Yanfei |
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| Institution: | ( Jinhua Polytechnic, Jinhua 321007, China) |
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| Abstract: | Taking the RFM analysis in customer relationship management course as an example, a set of teaching plan and unit design, which is based on flipped classroom model, is developed and implemented. Comparative experiment indicated that the flipped classroom has positive effects in optimizing feedback acquisition and utilization, improving learning initiative and enhancing learning effect. |
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| Keywords: | flipped classroom classroom teaching higher vocational education Moodle |
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