| 基于SWOT分析的企业竞争情报获取途径研究 |
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| 引用本文： | 张金山,董光,王微.基于SWOT分析的企业竞争情报获取途径研究[J].情报科学,2009(5). |
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| 作者姓名： | 张金山 董光 王微 |
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| 作者单位： | 吉林大学,商学院,吉林,长春,130012
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| 摘 要： | SWOT分析作为企业战略管理中企业环境分析的重要方法得到了广泛的应用.企业优势、劣势、机会和威胁的把握分析是其实施成败的关键.本文从企业内部、外部信息两个角度初步探讨了SWOT分析模型中全部情报的部分获取途径,从细节上完善了SWOT分析的具体方法.
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| 关 键 词： | SWOT分析 竞争情报 获取途径 |
Stady on Gain Way of Competitive Intelligence Based on SWOT Analysis |
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| ZHANG Jin-shan,DONG Guang,WANG Wei.Stady on Gain Way of Competitive Intelligence Based on SWOT Analysis[J].Information Science,2009(5). |
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| Authors: | ZHANG Jin-shan DONG Guang WANG Wei |
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| Institution: | Business School;Jilin University;Changchun 130012;China |
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| Abstract: | SWOT analysis obtained the widespread application as enterprise environment analysis important method in enterprise strategy management.Analysis of enterprise strength,weakness,opportunity,threat is the key of success.This passage has discussed some gain way of the complete intelligence in the SWOT analysis model from enterprise internal and external two aspects initially,improved the specific method of SWOT analysis from the detail. |
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| Keywords: | SWOT analysis competitive intelligence gain way |
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