| 东莞动漫产业发展现状及对策研究 |
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| 引用本文： | 蒋键.东莞动漫产业发展现状及对策研究[J].科技管理研究,2012,32(14):78-82. |
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| 作者姓名： | 蒋键 |
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| 作者单位： | 东莞职业技术学院管理科学系,广东东莞,523808 |
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| 基金项目： | 东莞市重大较科学项目，东莞市哲学社会科学项目 |
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| 摘 要： | 在调研基础上,本文分析了东莞动漫产业发展的主要优势和劣势,并提出东莞动漫产业发展的对策建议,以期能提升东莞动漫产业在国际国内动漫产业价值链中的层次、地位和产业竞争力,走出一条具有东莞区域特色的动漫产业发展之路。
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| 关 键 词： | 动漫产业 优势 劣势 对策建议 东莞 |
Study on Dongguan Animation Industry Development Status and Countermeasures |
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| JIANG Jian.Study on Dongguan Animation Industry Development Status and Countermeasures[J].Science and Technology Management Research,2012,32(14):78-82. |
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| Authors: | JIANG Jian |
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| Institution: | JIANG Jian(Department of Management Science of Dongguan Polytechnics,Dongguan 523808,China) |
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| Abstract: | Based on the survey,the paper analyzes the main strengths and weaknesses of Dongguan animation industry.It makes suggestions for Dongguan animation industry development and thus contributes to enhance the level,status and competitiveness of Dongguan animation industry in the international and domestic animation industry value chain. |
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| Keywords: | animation industry strength weakness countermeasures Dongguan |
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