| 新媒体环境下图书馆宣传推广创新模式初探 |
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| 引用本文： | 霍瑞娟,张章.新媒体环境下图书馆宣传推广创新模式初探[J].图书馆工作与研究,2012(6):58-60. |
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| 作者姓名： | 霍瑞娟 张章 |
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| 作者单位： | 国家图书馆;武汉大学信息管理学院 |
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| 摘 要： | 新媒体给我们的工作和生活带来了翻天覆地的变化。在这样的环境下,图书馆的宣传推广工作同样面临着机遇与挑战。以新媒体为载体,实现图书馆宣传推广的新模式,跨越式地实现图书馆品牌战略,为更多的读者带来全新体验的服务,是图书馆宣传推广的必然趋势。
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| 关 键 词： | 图书馆 新媒体 宣传推广 |
The Innovation Mode of Library Propaganda and Popularization Under New Media Environment |
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| Huo Ruijuan,Zhang Zhang.The Innovation Mode of Library Propaganda and Popularization Under New Media Environment[J].Library Work and Study,2012(6):58-60. |
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| Authors: | Huo Ruijuan Zhang Zhang |
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| Institution: | Huo Ruijuan,Zhang Zhang |
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| Abstract: | People’s life has been changing enormously by the new media.In such an environment,the publicity and promotion of library is facing the opportunities and challenge.New media as a carrier,realizing a new model of library publicity and promotion and the library brand strategy,bring a new experience of service for more readers,is the inevitable trend for library publicity and promotion. |
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| Keywords: | Library New media Publicity and promotion |
| 本文献已被 CNKI 等数据库收录！ |
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