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企业员工知识共享的理性行为模型
引用本文:黄芳,马剑虹,霍荣棉,徐美玲.企业员工知识共享的理性行为模型[J].科研管理,2010,31(3):120-126.
作者姓名:黄芳  马剑虹  霍荣棉  徐美玲
作者单位: ; (浙江大学心理与行为科学系,浙江 杭州310028)
基金项目:国家自然科学基金,浙江省自然科学基金,国家基础科学人才培养基金
摘    要:摘要:基于理性行为理论,本研究构建了企业员工知识共享行为的理性行为模型,探讨企业员工知识共享行为的驱动因素体系。对125份有效调查问卷的数据进行结构方程建模,结果证明:①理性行为模型可以有效地解释知识共享行为;②积极的知识共享态度和主观规则显著促进了员工的知识共享行为;③知识共享态度部分中介了主观规则对知识共享行为的作用;④经济报酬、人际关系以及预期收益显著影响了员工知识共享态度;⑤互惠责任感和成就感显著影响了主观规则感知。以上结论为企业系统性调整知识共享激励政策提供了借鉴。

关 键 词:知识共享行为  态度  主观规则  理性行为理论  知识管理
收稿时间:2009-9-24
修稿时间:2010-4-27

A TRA model for the employees' knowledge sharing behavior
Huang Fang,Ma Jianhong,Huo Rongmian,Xu Meiling.A TRA model for the employees'' knowledge sharing behavior[J].Science Research Management,2010,31(3):120-126.
Authors:Huang Fang  Ma Jianhong  Huo Rongmian  Xu Meiling
Institution:(Department of Psychology and Behavior Science, Zhejiang University, Hangzhou 310028, China)
Abstract:Abstract: Based on a Theory of Reasoned Action(TRA), a TRA model is constructed to examine the driving variables which systemically motivate employees’ knowledge sharing behavior. A structure equation model was used to analyze the data from 125 questionnaires and the results proved that: (1)the TRA model was a suitable structure to explain knowledge sharing behavior; (2)positive attitudes and subjective norms for knowledge sharing significantly impact the individual’s knowledge sharing behavior; (3)the impact of subjective norms was partly mediated by attitudes; (4)rewards, relationships, and expectant benefits significantly impacted the attitudes toward knowledge sharing; and (5)achievement and reciprocal responsibility significantly impacted the subjective norms for knowledging sharing. All these results provided a system perspective to improving the knowledge management policy in the organizations.
Keywords:knowledge sharing behavior  attitude  subjective norm  TRA  knowledge management
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