| 试论文化创意产业视阈下广告产业核心竞争力 |
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| 引用本文： | 陈思达.试论文化创意产业视阈下广告产业核心竞争力[J].内江师范学院学报,2011,26(7):84-87. |
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| 作者姓名： | 陈思达 |
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| 作者单位： | 闽江学院中文系,福建福州,350108 |
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| 摘 要： | 创意能力是广告产业的核心竞争力。广告产业的本质就是创新，为客户创造新价值。创造的源头在广告创意部门，创意不仅是广告产业中最具活力的因素，也是广告产业赖以生存的土壤，没有创意，广告产业什么也不是。
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| 关 键 词： | 文化创意 广告产业 核心竞争力 |
On the Core Competitiveness of Advertising Industry: A Perspective of Cultural Originality |
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| CHEN Si-da.On the Core Competitiveness of Advertising Industry: A Perspective of Cultural Originality[J].Journal of Neijiang Teachers College,2011,26(7):84-87. |
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| Authors: | CHEN Si-da |
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| Institution: | CHEN Si-da(Chinese Department,Minjiang University,Fuzhou,Fujian,350108,China) |
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| Abstract: | Originality is the core competitiveness of the advertising industry of which the essence is the innovation,that is,the creation of the new value for clients.The headstream of the creation is in the creation department.The creation is not only the most active factor in the advertising industry but the soil on which the industry grows.Without creation,the advertising industry will be nothing. |
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| Keywords: | cultural originality advertising industry core competitiveness |
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