| 基于模糊评价的高校学生市场调研能力分析 |
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| 引用本文： | 温晓慧,王晓珍.基于模糊评价的高校学生市场调研能力分析[J].教育理论与实践,2012(24):6-8. |
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| 作者姓名： | 温晓慧 王晓珍 |
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| 作者单位： | 中国矿业大学(南湖校区)管理学院 |
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| 基金项目： | 江苏省教育科学“十一五”规划课题资助项目《多维立体影现式创新教学模式研究》(项目编号:C-b/2009/01/053);江苏省教育科学“十二五”重点项目《复合目标导向下的DTE创新培养模式研究》(项目编号:B-b/2011/01/045)的阶段性研究成果 |
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| 摘 要： | 应用模糊评价理论评价高校学生的市场调研能力,应建立市场调研能力考核标准,将评价目标拆分为不同的专业评价指标,建立起整套的评价体系,然后再根据已建立的评价体系,运用数学思维按照实际情况赋予权重,进行数学测算。
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| 关 键 词： | 高校学生 模糊评价 市场调研能力 |
An Analysis of Market Research Ability of University Students Based on Fuzzy Evaluation |
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| WEN Xiao-hui, WANG Xiao-zhen.An Analysis of Market Research Ability of University Students Based on Fuzzy Evaluation[J].Theory and Practice of Education,2012(24):6-8. |
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| Authors: | WEN Xiao-hui WANG Xiao-zhen |
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| Institution: | (School of Management,China University of Mining & Technology) |
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| Abstract: | The fuzzy-evaluation theory is used to evaluate the market research ability of university students,and the assessment criteria of the market research ability should be established,the evaluation object should be classified into the different professional evaluation indexes evaluation,a complete evaluation system should be established,and then based on the established evaluation system and the actual situation,the mathematical thinking should be applied to give the weighting and make mathematical calculations. |
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| Keywords: | university students fuzzy evaluation market research ability |
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