| 企业微博营销在国内的局限性及可行策略研究 |
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| 引用本文： | 陈媛.企业微博营销在国内的局限性及可行策略研究[J].重庆职业技术学院学报,2014(1):22-25. |
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| 作者姓名： | 陈媛 |
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| 作者单位： | 重庆电子工程职业学院,重庆401331 |
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| 摘 要： | 自从2007年国内出现第一家微博网站以来,微博营销成为企业营销的一种新兴的方式。2013年是中国微博迅速发展的一年,中国微博用户总数逐渐趋近网民数,用户规模已基本稳定和成熟,越来越多的企业借助微博平台开展产品和品牌推广及扩大企业影响力等营销活动,微博营销呈现出良好的发展空间和前景。本文回顾微博的发展,分析当前企业微博营销存在的局限性,用成功案例探讨企业微博营销的可行策略,对促进微博营销的开展具有重要的应用价值和现实意义。
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| 关 键 词： | 企业微博营销 局限性 案例 可行策略 |
Domestic Feasibility and Viable Strategy Study on Enterprise Micro-blog Marketing |
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| CHEN Yuan.Domestic Feasibility and Viable Strategy Study on Enterprise Micro-blog Marketing[J].Journal of Chongqing Vocational& Technical Institute,2014(1):22-25. |
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| Authors: | CHEN Yuan |
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| Institution: | CHEN Yuan (Chongqing College of Electronic Engineering, Chongqing 401331, China) |
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| Abstract: | Micro-blog marketing has become the marketing of a new way since the domestic first micro- blog sites appeared in 2007. 2012 is the year of the rapid development of China＇s micro-blog, micro-blog total number of users in China is gradually approaching the number of Internet users, user scale has been basically stable and mature, more and more companies using micro-blog platform to carry out marketing activities, marketing micro-blog reflects good development prospects. Reviews of the development of micro- blog, analyzes the present enterprise micro-blog marketing limitations, uses the case study of enterprise marketing strategy to promote the micro-blog marketing development, and has important application value and practical significance. |
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| Keywords: | enterprise mJcro-blog marketing limitations case viable strategy |
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