| 论“饥饿营销”策略的负面影响和实施条件 |
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| 引用本文： | 刘金锋,文亚青.论“饥饿营销”策略的负面影响和实施条件[J].茂名学院学报,2011,21(5):69-71,78. |
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| 作者姓名： | 刘金锋 文亚青 |
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| 作者单位： | 广东石油化工学院经济管理学院,广东茂名,525000 |
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| 摘 要： | 文章在观察部分企业热衷于实施＂饥饿营销＂策略的基础上,对企业实施＂饥饿营销＂策略的负面影响进行分析,提出了＂饥饿营销＂策略的实施条件。
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| 关 键 词： | 市场营销 饥饿营销 负面影响 实施条件 |
Discussing the Negative Influence and Enforcement Term of the Hungry Marketing Tactics |
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| LIU Jin-feng,WEN Ya-qing.Discussing the Negative Influence and Enforcement Term of the Hungry Marketing Tactics[J].Journal of Maoming College,2011,21(5):69-71,78. |
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| Authors: | LIU Jin-feng WEN Ya-qing |
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| Institution: | LIU Jin-feng,WEN Ya-qing(Business College,Guangdong University of Petrochemical Technology,Maoming Guangdong,525000,China) |
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| Abstract: | Based on the phenomenon of some enterprises like to apply the Hungry Marketing,this article discussed the negative influence and put forward some enforcement terms on the Hungry Marketing. |
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| Keywords: | Marketing Hungry Marketing Negative influence Enforcement term |
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