| 温州民营企业主风险偏爱群体内比较研究 |
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| 引用本文： | 毛华配.温州民营企业主风险偏爱群体内比较研究[J].温州大学学报(社会科学版),2005,18(3):11-15. |
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| 作者姓名： | 毛华配 |
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| 作者单位： | 温州大学管理学院，浙江温州325035 |
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| 摘 要： | 采用问卷调查的方法，对温州民营企业主的风险偏爱进行群体内比较分析，研究得出以下结论：男性民营企业主风险决策时注重实际收益，女性则热衷于一定风险的收益；女性对于损失的关注程度要高于男性；低业绩在风险面前要比高业绩保守，表现出避险求稳的态度。
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| 关 键 词： | 温州 民营企业 风险偏爱 |
| 文章编号： | 1008-309(2005)03-0011-03 |
| 修稿时间： | 2004年11月29 |
An Inside Contrastive Study on the Risk Preference of Wenzhou Private Entrepreneurs |
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| MAO Huapei.An Inside Contrastive Study on the Risk Preference of Wenzhou Private Entrepreneurs[J].Journal of Wenzhou University,2005,18(3):11-15. |
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| Authors: | MAO Huapei |
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| Abstract: | Based on the previous related research of the risk attitude, this paper makes use of the method of questionnaire to make an analysis of risk preference of the some private entrepreneurs in Wenzhou. The following are the conclusions: the male private entrepreneurs prefer the practical benefits, while the female prefer the benefits based on some risks; the female shows more concern for the loss than the male; poor achievers tend to be more traditional than those better achievers in face of the risk, who tend to take the attitude of avoiding the risk and try to be stable in business. |
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| Keywords: | Wenzhou Private enterprise Risk preference |
| 本文献已被 CNKI 维普 等数据库收录！ |
