| 传统绘画元素在广告设计中的体现与应用 |
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| 引用本文： | 曾琦.传统绘画元素在广告设计中的体现与应用[J].科教文汇,2020(15):164-165. |
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| 作者姓名： | 曾琦 |
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| 作者单位： | 湖南工艺美术职业学院 |
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| 摘 要： | 中国传统绘画元素是中华民族传统文化的重要组成部分,它不仅能够显示出我国深厚的民族文化底蕴,同时也深刻影响着整个东方乃至世界的审美情趣。将中国传统绘画元素应用到广告设计中,能够使其形成一种意境之美和含蓄之美。本文以中国传统绘画元素的概念及其在广告设计中的应用为切入点,对此主题进行初探,希望能为现代广告设计的研究提供一个具有价值的线索资料,从而为广告设计的发展提供理论支持。全文共分为四个部分。第一部分为第一章,主要阐述了中国传统绘画元素的概念与其历史发展;第二部分即第二章,主要阐述了中国传统绘画元素在广告设计中具体的应用;第三部分即第三章,主要论述了在广告设计中应用到中国传统绘画元素的意义;第四部分即结语。
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| 关 键 词： | 传统绘画 广告设计 绘画元素 |
The Embodiment and Application of Traditional Painting Elements in Advertising Design |
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| Authors: | Zeng Qi |
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| Abstract: | The elements of traditional Chinese painting are an important part of the traditional culture of the Chinese nation.It can not only show China's profound national cultural heritage,but also profoundly affect the aesthetic appeal of the entire East and the world.The application of traditional Chinese painting elements to the design of advertisements can form a kind of artistic beauty and implicit beauty.This paper uses the concept of traditional Chinese painting elements and its application in advertising design as an entry point to explore this theme,hoping to provide a valuable clue for the research of modern advertising design,thus providing a theoretical support for the development of advertising design.This paper is divided into four parts.The first part is the first chapter,which mainly explains the concept and historical development of traditional Chinese painting elements;the second part is the second chapter,which mainly explains the specific application of traditional Chinese painting elements in advertising design;the third part is the third chapter,which mainly discusses the significance of applying traditional Chinese painting elements in advertising design;the fourth part is the conclusion. |
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| Keywords: | traditional painting advertising design painting elements |
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