| 新媒体在大学生思想政治教育中的应用研究 |
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| 引用本文： | 张建颖.新媒体在大学生思想政治教育中的应用研究[J].金华职业技术学院学报,2014(2):70-73. |
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| 作者姓名： | 张建颖 |
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| 作者单位： | 南京邮电大学,江苏南京210003 |
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| 基金项目： | 江苏省高校哲学社会科学研究基金指导项目“基于TAM模型的校园手机报在大学生思想政治教育中的应用研究”（2013SJDFDY130）,江苏省高校哲学社会科学研究基金指导项目“新媒体时代大学生思想政治教育实效性研究”（2011SJD880135）,南京邮电大学思想政治教育校级规划重点项目“基于TAM模型的校园手机报应用研究”（XC213003） |
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| 摘 要： | 科技改变世界,新媒体的普及使得高校思想政治教育的载体焕然一新。为抢占大学生思想政治教育的新阵地,高校思想政治教育工作者从感知创新性、产品设计和感知有用性三个维度考量大学生新媒体的使用意愿,探究高校新媒体应用的局限;通过发挥相对优势、兼顾产品相容性和降低操作复杂性等来增强大学生新媒体使用意愿,从而将思想政治教育理念"植入"大学生信息产品的使用行为中,充分发挥新媒体在引领思想、服务成才方面的积极作用。
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| 关 键 词： | 新媒体 大学生 思想政治教育 应用 |
The Application of New Media in Ideological and Political Education of University Students |
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| ZHANG Jian-ying.The Application of New Media in Ideological and Political Education of University Students[J].Journal of Jinhua College of Profession and Technology,2014(2):70-73. |
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| Authors: | ZHANG Jian-ying |
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| Institution: | ZHANG Jian-ying ( Nanjing University of Posts and Telecommunications, Nanjing 210023, China) |
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| Abstract: | As technology has changed the world, the popularity of new media gives university ideological and political education a new look. To seize the opportunities of ideological and political education, university ideological and political professionals analyze attempt to measure students＇ willingness to use new media applications, from three perspectives, including perceived innovation, product design and perceived usefulness. They enhance students＇ willingness to use new media by taking advantage, taking into account product compatibility and reducing operational complexity, etc. In that way they ＂implant＂ ideological and political education concepts into students＇ behaviors in using information products, and new media are given full play to leading students＇ thinking and serving their growth into talents. |
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| Keywords: | new media University？students ideological and political education application |
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